Driving spirit behind Lin, Tebow
Many of the “most influential people” on the list who are sports stars have also accomplished big things in the sports arena. But the poll on which the Forbes list relied measured something else other than “accomplishment”—check out the entire ESPN article which, I think, gets it wrong in some key places, but is still interesting:
Masters says the Nielsen survey, which attempts to give hard data and metrics—called an “N” rating—that corporations can use to match their products with athletes, confirmed some of the same things about Lin and Tebow that Wallach has heard anecdotally, even though, Masters adds, the Forbes’ poll didn’t ask about religion specifically.
A cross-section of 1,100 people of different races, ages, ethnicity and religions from across the country were asked to rank athletes in terms of awareness, acceptability and 46 personality traits, including “trustworthy,” “irreverent” and “creepy.” (“Creepy” is an actual word that’s used? “Yes,” Masters says. “Tiger Woods had a huge creepy score, which was no surprise. He and LeBron James rank very highly in the most disliked category.”)
“What Tebow and Lin both rank very highly in is categories like ‘down to earth,’ ‘approachable,’ ‘integrity,’ ‘leadership,’” Masters says. “And even though we don’t ask about religion, per se, you have to think their well-known faith has something to do with the traits people attached to them, right? The values are similar.”
Masters notes Peyton Manning, Tom Brady, Aaron Rodgers and Drew Brees, the other quarterbacks on the Forbes Top 10, all won Super Bowls. Jimmie Johnson is a five-time racing champion. Manny Pacquiao is a world boxing champion many times over.
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